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Job overview

Area of Responsibility
Communications/Sports Information
Type
Full-Time
Location
Kalamazoo, Michigan

Assistant Director of Strategic Communications

Western Michigan UniversityFull-TimeKalamazoo, MI

  • Manages media and public relations for assigned sports teams, coordinating daily and game-day media needs. Develops, edits, produces, and distributes informational resources for media and public.

  • Updates and maintains the official website, athletic-affiliated web pages, and social media platforms.

  • Archives team and student-athlete statistics, data, biographical information, and photographs for operational and historical purposes.

  • Pitches story ideas to external media outlets for assigned teams and Bronco Athletics.

  • Drives proactive creation and implementation of multimedia content and projects using advanced new media technologies to enhance involvement in University Athletics.

  • Maximizes stakeholder engagement, to increase ticket sales, boost sponsorship revenues, and elevate donor giving.

  • Collaborates with other areas of University Athletics to plan, create, and execute promotional materials and activities, in-game elements, video board operations, and enhance fan experiences at athletic events.

  • Manages in-game event staff onsite for designated games, ensuring consistent brand messaging and coordinating public address, video, and entertainment scripts to optimize fan interaction and overall, in-game experience.

  • Engages stakeholders to prioritize marketing initiatives, allocate budgets, and develop cohesive elements to enhance brand awareness. Implements chosen initiatives across multiple channels.

Minimum Qualifications

  • Bachelor’s degree in a related field from an accredited institution, or equivalent combination of education and experience.

  • One year’s relevant experience.

  • Experience working in collegiate athletics communications or professional sports media relations.

  • Experience collaborating with administrators, coaches, and student-athletes.

  • Excellent written and verbal communication skills.

  • Strong organizational skills.

  • Ability to meet deadlines.

  • Social media experience with established and emerging applications.

  • Experience in media relations in football or ice hockey.

  • Ability to utilize various computer operating systems.

  • Experience with creative software.

  • Ability to work irregular shifts and extended hours, including weekends and holidays.