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Job overview

Area of Responsibility
Communications/Sports Information
Type
Full-Time
Location
Santa Barbara, California

Associate Athletic Director - Strategic Communications & Digital Media

University of California – Santa BarbaraFull-TimeSanta Barbara, CA

Job Functions and Percentages of Time:

  • 30% Digital Strategy & Content - Create and implement an overall digital content, social media strategy and production plan to promote the visibility of the department of athletics and all Gaucho Sports and enhance the brand of UCSB Athletics. Plan should address department and individual sport needs on an annual, not season, basis. Produce, supervise and approve digital content posted on websites and all program/department social media accounts. Explore new multimedia approaches, formats and channels to best share achievements and the athletics story. Develop content such as online program media guides, videos and materials. Coordinate sessions such as photos, video content with programs. Maintain a file of photos and videos to be used in publications. Create department "tool kits" for distribution to department communicators.

  • 20% Management Duties - Management of the Athletics Communication office while supervising a team of 2-3 FTE and additional student interns. Work with Deputy Director of Athletics / External and senior administration to create an overall communications strategy to share the powerful story and mission of the athletic department. • Manage and direct two full-time (career) employees and 3-4 student assistants/interns. • Prepare and monitor budget for the Communications Office. • Attend weekly administrative staff meeting. • Plan long-range Communications Office equipment/budget needs. • Assist with the administration of radio contracts. • Prepare/provide annual performance evaluations for employees • Assist other department administrators in overall department.

  • 20% Public Relations/ Media Relations - • Serve as primary contact for all local, regional, and national media outlets while coordinating promotional opportunities for the department, coaches, student-athletes and staff. • Maintain, archive, and report on all statistical information for UCSB's Athletics Programs. • Develop overall "positive" relationship with the media. • Act as spokesperson at department press conferences. • Serve as primary contact for a variety of local and national media. • Serve as publicist all sports • Arrange interview between athletes and media. • Solicit stories on teams and individuals within athletic department. • Manage and provide information of 20 intercollegiate sports. • Report results and achievements of athletic teams to media. • Prepare and distribute press releases to media. • Promote athletes for All-American, All-Big West, All-District, and Academic All-American and like awards and achievements.

  • 15% Website - Maintain and ensure accuracy and timeliness of UCSBgauchos.com for biographical, statistical and all news related items pertaining to UCSB Athletics, including digital creation of record books and media guides for each program. Coordinate social media postings and creative needs to establish cohesive presence between all public facing digital properties of UCSB.

  • 10% Home Event Management - • Obtain, train and supervise statistical crews for all 20 sports, coordinating with the department Business Office for the hiring process. • Coordinate scorers table and media at appropriate home games. • Provide assistance to media covering home events.

  • 5% Other Duties - Other duties as assigned by the Athletic Director or Deputy Athletic Director for External Operations.