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Job overview

Area of Responsibility
Communications/Sports InformationCorporate SponsorshipsCreative & Digital MediaMarketingName, Image and LikenessSalesTicket Operations
Type
Full-Time
Location
Greenville, South Carolina

Associate AD or Senior Associate AD for External Affairs

Furman UniversityFull-TimeGreenville, SC

As a key member of the Vice President of Intercollegiate Athletics’ Executive Leadership Team, the Senior Associate AD or Associate AD for External Affairs will assist the department in providing strong vision, leadership, management, coordination and oversight of athletics external operations.

This position holds the crucial role of providing strategic leadership to key areas that drive revenue for Furman Athletics. Responsibilities include, but are not limited to oversight of athletics revenue generation, marketing, communications, promotions, game day experience, athletics ticket sales, corporate partnerships, licensing and branding with a focus on Greenville and Upstate South Carolina. Opportunity for sport supervision.

Responsibilities:

  • Chief Revenue Officer for Furman Athletics

  • Supervises the following:

    • Athletics Marketing and Promotions; Game Day Experience

    • Athletics Communications

    • Athletic Ticket Office

    • Branding/Licensing

    • Relationship with Athletics multimedia rights holder

    • Designated Head Coaches

  • Coordinates the vision and strategic planning for all external initiatives

  • Responsible for coordinating Timmons Arena renovation revenue generation plan and oversight of strategic partners such as Taymar and Legends

  • Drives strategy to increase attendance to home athletics contests with emphasis on revenue sports

  • Serves as the primary liaison between Furman Athletics’ multimedia rights holder, guiding partnership strategy and maximizing revenue opportunities for the institution

  • Ensures communication between all external units conducting meetings to ensure seamless coordination across all areas

  • In partnership with the Associate AD – Director of Athletics Development and Alumni Relations, develops and executes the fundraising strategy for annual gifts

  • Collaborate with University Advancement staff to further university-wide fundraising goals and effectively promote engagement and philanthropy and broad-based donor communications.

  • Works with University Communications and University Advancement in an effort to grow community relations and engage with Greenville, Upstate South Carolina and a national audience.

  • Designs and implements a strategy to strengthen and grow Furman Athletics’ brand in the community, region, and nationwide

  • Implements creative and innovative approach to revenue generation in coordination with other areas and key stakeholders on campus

  • Works collaboratively with the Senior Associate AD – Internal Operations and the Associate AD/ Director of Athletics Development and Alumni Relations to develop and fund capital projects and expand game day experience for donors

  • Works collaboratively with the Athletics Business Office on contractual agreements regarding television, radio and multi-media rights and other external agreements

  • Strengthens relationships with Furman alumni, parents and friends to enhance support for athletics programs

  • Represents the athletics department at public events when the Vice President of Intercollegiate Athletics cannot attend

  • Oversees strategy to engage fans and drive excitement during postseason competition

  • Creates plans to ensure Furman Athletics is prepared to respond in any situation (i.e. capitalizing on big wins, postseason runs, crisis management)

*Candidates will be hired at the level that is comparable to their experience, knowledge, skills and abilities

Relationships:

Position requires extensive interaction with campus, donors, alumni and friends of the University utilizing a variety of communication methods through direct face-to-face contact, events and other relationship building opportunities for the purpose of driving revenue, cultivating relationships, driving attendance, strengthening branding and meeting departmental goals.

Responsibility for Final Decisions:

Tasks involve interpretation of data and/or procedures to address problems or situations that are not clearly defined. Work involves non-routine/diverse work not defined by procedures.

Minimum Qualifications:

Bachelor’s Degree required. Master’s Degree preferred.

Strong interpersonal skills are essential for interaction with colleagues, coaches, donors, trustees, students, alumni, parents and friends of Furman University.

Ability to communicate effectively, both verbally and in written form.

Self-confidence, strong organizational skills, and effective time management skills are essential.

Ability to effectively represent the University and to work effectively in a team environment with a mix of alumni and colleagues.

Preferred Qualifications:

At least 5 years of managerial experience and proven leadership in college athletics with emphasis on experience driving revenue. Working knowledge and exposure to the best practices of college athletics and fundraising.

True leadership ability as well as imagination, innovation and creativity.

A keen ability to develop and maintain strong relationships with President, Trustees, AD and leadership team.

Confidence in delivering presentations to small and large groups

Must be willing to work as a leader of an energetic team

Must adhere to the stated principles of Furman Athletics and acquire an appreciation for Furman University history and aspirations as one of the nation’s leading liberal arts institutions.

Commitment to customer service and high touch interaction with Furman University constituents.

Must maintain attention to detail.

Education Requirements:

Bachelors (Required), Masters