Director of Marketing & Brand Strategy

Key Responsibilities:

1. Develop and Implement Marketing Strategy:

   • Lead the development of comprehensive marketing plans aligned with company objectives.

   • Utilize market research and analysis to identify trends and opportunities in the sports industry.

   • Translate business goals into marketing strategies that drive growth and brand awareness.

2. Partner with Social Media Team (Digital Marketing and Innovation):

   • Partner with social media professionals, fostering a collaborative and high-performing environment.

   • Provide guidance and support for campaign development, digital marketing initiatives, and brand management.

   • Help drive digital marketing initiatives including SEO, SEM, social media, and email marketing.

   • Stay current with digital marketing trends and tools, implementing innovative strategies to enhance brand visibility and engagement.

3. Brand Management and Positioning:

   • Define and communicate our brand identity across all channels.

   • Ensure consistency in messaging, tone, and visual representation of the brand.

   • Monitor and analyze brand performance and market trends to adjust strategies as needed.

4. Campaign Development and Execution:

   • Conceptualize and oversee the execution of integrated marketing campaigns.

   • Collaborate with internal teams (sales, F&B, sports division leaders) to ensure campaign alignment and effectiveness.

   • Measure and analyze campaign performance, optimizing strategies for maximum ROI.

5. Partnership and Sponsorship Management:

   • Develop and nurture relationships with key partners and stakeholders in the sports industry.

   • Negotiate and manage sponsorship agreements and promotional partnerships to enhance brand exposure and revenue opportunities.

   • Partner with the AAG sales team to accomplish companywide revenue goals.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

• Proven experience (5+ years) in a senior marketing role with a focus on sports marketing.

• Strong understanding of sports industry trends, consumer behavior, and marketing strategies.

• Demonstrated success in developing and executing integrated marketing campaigns.

• Exceptional leadership and communication skills, with the ability to inspire and motivate a team.

• Analytical mindset with proficiency in data analysis tools and techniques.

• Creative thinker with a passion for sports and a drive for continuous innovation.